All Cases
RemarketingRetail Zinciri·Retail
Remarketing With Existing Data: ROAS Optimization
0x
ROAS
Up from 1.2x
-%0
CPA
Cost reduction
+0%
Conversion Rate
Increase
Challenge
Most of the ad budget went to new, cold audiences every month. ROAS was 1.2x, and valuable customer and lead data already sitting in the CRM was never being used.
Solution
We segmented their CRM data and built custom audiences with Google Customer Match and Meta Custom Audiences, shifting most of the budget away from cold-audience hunting and into these segments.
Results
0x
ROAS
Up from 1.2x
-%0
CPA
Cost reduction
+0%
Conversion Rate
Increase
“We got 3.5x more sales with the same budget — turns out our most valuable audience was sitting in our own database all along.”
ZÇ
Zeynep Çelik
Marketing Director · Retail Zinciri
30 Minutes · Free
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