🏨Tourism & Hospitality · Digital Marketing
Digital Marketing for Hotels & Hospitality
Collect direct bookings without paying OTA commission via Google Hotel Ads and Meta Ads. Increase your occupancy rate and RevPAR.
30%
Direct Booking Increase
18%
OTA Dependency Drop
3.5x
Hotel Ads ROAS
🏨
Tourism & Hospitality · Digital Marketing
ibacone · Industry Report
30%
Direct Booking Increase
18%
OTA Dependency Drop
3.5x
Hotel Ads ROAS
Growth Trend
PPC AdvertisingSEOEmail Marketing
Sound Familiar?
Most Common Industry Problems
1
Over-Dependence on OTAs
The majority of bookings come through Booking.com and Expedia. 15-20% commission erodes profit margins.
2
Not Visible on Google Hotels
Google Hotel Ads and Google Travel integration not set up. Competitors collecting bookings directly from Google interface move ahead.
3
No Seasonal Budget Management
Unclear how to invest in ads during low season. It's possible to fill rooms with campaigns instead of discounts.
Solution Plan
What We Do
An end-to-end system built specifically for your business.
- Google Hotel Ads setup and Property Management System integration
- Meta Ads: vacation search behavior and travel interest targeting
- SEO: destination and hotel content pages
- Email: early booking campaigns and seasonal special offers
- Retargeting: users who visited but didn't book
- RevPAR and direct booking rate tracking dashboard
🏨
Tourism & Hospitality · Digital Marketing
Direct Booking Increase30%
OTA Dependency Drop18%
Hotel Ads ROAS3.5x
Related Services
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Let's Build Your Hotel Digital Marketing Plan
Let's discuss a growth plan tailored to your business in a free call.